BOULDER, Colo. – June 1, 2011
InfoPrint Solutions, a Ricoh company, today announced that two of the company's most forward-thinking marketing experts, Sandra Zoratti and Lee Gallagher, have written a chapter for "Advice From the Top: The Expert Guide to B2B Marketing." The book, set to be released today, is the first to be published by the Business Marketing Association (BMA) and its Colorado chapter (BMA Colorado). This book captures corporate, agency and consulting expertise with fresh insights into what business-to-business (B2B) marketing strategies are working today.
Zoratti, the Vice President of Global Solutions Marketing at InfoPrint Solutions, and Gallagher, the Director of Precision Marketing and Sales for InfoPrint Solutions, co-authored a chapter for the book focused on the importance of relevant communications for driving better Return on Marketing Investments (ROMI), titled "Maximizing Return on Marketing Investments." The chapter outlines successful strategies for leveraging data analytics and information to develop relevant, targeted customer communications that improve customer loyalty and drive significantly higher ROI for marketing campaigns. Zoratti and Gallagher also detail successful campaigns InfoPrint Solutions has supported for organizations across a variety of industries, including hospitality, publishing and telecommunications. Leveraging InfoPrint Solutions' expertise in Precision Marketing, Zoratti and Gallagher highlight actionable and proven best practices that help marketers build a marketing strategy, develop content, properly implement and execute a marketing plan and measure their success.
"We've created this book to serve as a reference-style handbook for the B2B marketer, and hope it helps serve as a catalyst for new ideas and creative solutions to many of today's marketing challenges," said Carla Johnson, 2010-2011 president of BMA Colorado.
"Sandra and I were honored when we were invited to contribute a chapter to 'Advice From the Top,' as we're in great company with the other authors and thought leaders," said Gallagher.
"It has been an amazing way for us to share some of the great work we've done with our InfoPrint Solutions customers and we're looking forward to sharing it with everyone," added Zoratti.
"Advice From the Top" is written by 24 expert marketers and BMA Colorado members who have years of proven experience. Every chapter includes a real-world case study. This book is designed to give B2B marketers a "leg up" to the next level of their marketing career and to serve as a catalyst for new ideas and creative solutions to today's many marketing challenges. The book will be formally released at the annual BMA National Conference in Chicago, June 1-3, 2011, and will be distributed to each conference attendee. Interested parties can also order the book at http://www.bmatopadvice.com. The book is available for $24.95 for members and $29.95 for non- members, and discounts apply to bulk orders.
About InfoPrint Solutions
InfoPrint Solutions, a Ricoh company, is a leading provider of digital output solutions for high volume, complex printing operations. The company's market-leading solutions are a key part of the Ricoh Production Printing Business Group's expansive product portfolio. InfoPrint Solutions is built on IBM's 50+ years in the production print space and Ricoh's office solutions leadership and global reach. Go to http://www.infoprint.com or the following sites to learn more: Twitter, Facebook, InfoPrint Insights blog, LinkedIn, YouTube, ADFSavings blog, ADFSavings Twitter.
For more information, please contact
Tracey Sheehy
Breakaway Communications for InfoPrint Solutions Company
212-616-6003
tsheehy@breakawaycom.com
