Precision Marketing is the science of applying data-driven relevant messaging to create targeted, effective communications across multiple marketing channels: print, email, online, social, mobile and others.
Ricoh is a Precision Marketing thought leader. Our best practices have helped companies capture measurable ROI in as little as four weeks. We help commercial printers, service bureaus, enterprise data centers and enterprise marketers define the most practical, profitable route to revenue by implementing Precision Marketing.
When you deliver timely, relevant messages to individuals with pinpoint accuracy, you make the most of every end-customer interaction. You can drive improved response rates, higher customer retention and improved brand loyalty and value, compared to campaigns that don’t use Precision Marketing.
To achieve these results, it’s necessary to coordinate marketing, analytics, customer communications, document production and response management actions. Good news: we know how to help you at every stage. Our marketing analytics, along with the integration skills to connect disparate systems and information silos, are Ricoh strengths.
A Precision Marketing solution equips your business to:
To learn more about our solutions, contact us.
P.O. Box #141757