Precision Marketing Services

Precision Marketing is not simply the union of transactional statements and promotional offerings. A complete, effective Precision Marketing solution requires coordinated marketing, analytics, document production and response management actions to effectively change the end customer behavior and achieve business objectives.

Our Precision Marketing Services can help you:

• Make the right Precision Marketing decision
• Identify the appropriate technology for your requirements
• Define and execute a tailored roadmap to implement Precision Marketing
• Help you start quickly reaping the benefits of Precision Marketing

Precision Marketing Services Offerings

Precision Marketing Workshop Consulting Services
The type of Precision Marketing solution you implement is critical to exploiting the benefits of Precision Marketing. We offer a Precision Marketing Workshop that can help determine the right technology and provide a high-level roadmap for implementing Precision Marketing.

We can provide experienced marketing, analytics, workflow and document production consultants who can:

• Define your Precision Marketing requirements
• Assess your business and marketing objectives and current environment
• Create a customized and comprehensive Precision Marketing solution
• Provide a high-level roadmap for implementing Precision Marketing

Precision Marketing Pilot Consulting Services
Realistic marketing data can help you justify a Precision Marketing solution. We offer a Precision Marketing Pilot that can help you determine the approximate improvement in response rates for marketing campaigns.

We can provide experienced marketing, analytics, workflow and document production consultants who can:

• Define and perform your Precision Marketing Pilot
• Implement analytics to segment and target the Pilot
• Implement document design and production
• Provide printing and mailing
• Determine the response rates and ROI for the Pilot

Precision Marketing Integration Services
The implementation of a Precision Marketing solution requires deep skills in systems integration and analytics and campaign management.

We can provide experienced Precision Marketing specialists with expertise in analytics, document design, multichannel document production, workflow, response management and systems integration. Our specialists can:

• Assist you in implementing a Precision Marketing solution
• Install and integrate new technology components
• Re-engineer process and workflow
• Test and train
• Validate the benefits of Precision Marketing with a test application

Precision Marketing Services FAQ

Q: Who else has used this service?

A: Best Western International — InfoPrint conducted an eight-week Precision Marketing pilot with the CMO Council involving 100,000 customers. The results:

• 15% lift over the control group in fall promotion registrations within the first 30 days of the campaign
• 39% lift for number of stays
• 34% lift for number of nights stayed
• 30% lift for revenue generated
• 500% lift in applications for the Best Western Rewards MasterCard
• 278% Precision Marketing ROI vs the 178% for the control group

Q: Are these services linked to other solutions?

A: The Precision Marketing solution is an ideal application for the InfoPrint 5000 color printer. It leverages our software and Automated Document Factory (ADF) solution for document composition and production.

Q: What else should I consider?

A: Consider the following:

• Are you satisfied with the results of your current marketing campaigns?
• Can you identify the causes of your success or lack of success in your marketing campaigns?
• Do you have multiple lines of business that create an opportunity for cross-selling to your customers?
• Are you interested in how you can use your existing customer communication channel to improve your customer satisfaction?
• Are you looking for tools that can better assess and improve your marketing ROI?