InfoPrint Appoints Direct Marketing Principal for EMEA

Allen Thrasher to Lead InfoPrint EMEA’s TransPromo Consulting Practice.

London, UK, September 8, 2008

InfoPrint Solutions, a joint venture between Ricoh and IBM, today announced that Allen Thrasher has been appointed Direct Marketing Principal for EMEA, leading InfoPrint’s newly-formed TransPromo Consulting Practice in EMEA.

In this new role, Allen will work with customers to provide expert advice and guidance on how to integrate InfoPrint's TransPromo solution into their marketing programmes to increase ROI, response and conversion rates, and customer satisfaction.

Allen will be speaking at the Marketing Week Customer Retention Summit in London on the 9th of September 2008. She will be presenting on how to combine data with new marketing technology to better engage with customers.

Prior to joining InfoPrint, Allen worked as a marketing consultant with the DM Consultancy. She consulted across the IT, telecoms and retail sectors, launching BT Mobile and products for Thomas Sanderson in the UK. Her global experience includes the launch of Concert Communications’ IP Portfolio and Marriott Rewards internationally. She also worked with Intuit to launch its Quickeninsurance.com. She holds a B.A. and B.B.A. from Southern Methodist University, and is a member of the CIM.

“Allen’s experience across the breadth of integrated marketing - with over 13 years of direct marketing and 10 years in digital marketing - gives her a rare insight into the challenges and opportunities facing customers as they embrace TransPromo,” said Dermot O'Loughlin, general manager, InfoPrint Solutions, EMEA. “As we empower TransPromo customers in EMEA to transition from small trials to production environments – as with Vesa in Spain – they will benefit from Allen’s unique marketing knowledge.”

TransPromo – A New Marketing Opportunity

TransPromo provides a new opportunity for marketers to improve ROI by increasing the response rates and revenue generated from marketing campaigns. InfoPrint customers can use TransPromo to engage with and form lasting relationships with their own target audience, a vital requirement as consumers are bombarded with multi-channel marketing messages.

TransPromo transforms printed transactional documents, such as utility and bank statements, into high-value communications pieces by incorporating highly personalised marketing content to promote products, services, and ultimately, brand loyalty. It represents a growing market opportunity for marketers, with industry analysts InfoTrends predicting that such output will grow from 1.6 billion pieces globally in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.

InfoPrint Solutions Company

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market.

The InfoPrint Solutions Company portfolio includes solutions for production printing for enterprises and commercial printers as well as solutions for office workgroup environments and industrial segments. The company offers customers the highest quality output solutions that optimize productivity by providing efficient workflow and, at the same time, delivering low cost of ownership and high return on investment. The heritage of InfoPrint Solutions Company includes the development of the IBM Advanced Function Presentation (AFP) Architecture – now an industry standard – and Intelligent Printer Data Stream (IPDS), which has since become the standard for mission critical business printing. The company also leads the industry in print management solutions with both InfoPrint Process Director and InfoPrint Manager. Please visit www.infoprint.com for more information.

Media and Industry Analyst Contacts

Breakaway Communications for InfoPrint Solutions Company

Rachel Postlethwaite
rp@breakawaycom.com
+44 7949 883636