Quick Summary

  • Product concept with pilot programs underway
  • Value-add cross-media offering for publishers and printers
  • Connects printed pages to online resources and rich media
  • Easy-to-use mobile app for end-users

Clickable Paper

Revolutionize the page-to-online experience

Grow with interactive print
The world is going mobile, but printed materials aren’t. Until now. With the Clickable Paper™ interactive print solution, your business can grow through mobile app marketing. You can start a new revenue stream quickly and easily.


Connect print and digital
Clickable Paper connects printed materials to online resources using image recognition software. It’s a low-risk, growth strategy that builds on what you do well, printing, by giving you a simple way to deliver electronic marketing materials.


No barcodes or marks on your design
QR codes require a visible, unsightly barcode on the printed material. Clickable Paper doesn’t. Instead, there are one or more hotspots on a page, and several links can be assigned to each hotspot—a marketer’s dream.


Go beyond QR codes
Why limit mobile marketing campaigns to one fixed QR code link? Clickable Paper provides one-touch access to multiple links - product information, reviews, downloadable extras and more. Rich media links can go just about anywhere: Photos, video, websites, e-commerce portals, social networks and even phone based actions like making a call, sending an e-mail or opening a map.


Increase ad revenue
Give advertisers a good reason to keep buying print ads instead of online ads. Clickable Paper is both print and online, so either/or doesn’t apply. And your customers will like the flexibility of the Clickable Paper look and feel in their ad that you can create for each of them to support consistent branding and messaging.


Improve click-through rates
App users like instant gratification. Marketers like to try, test and measure. Clickable Paper gives everyone what they want. App users can play, learn or buy in seconds—watch a video, download a coupon, send a tweet, enroll in a sweepstakes. And every click-through is tracked, so detailed analytics are available.

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Clickable Paper uses Ricoh Visual Search technology, image recognition software and a mobile app. Here’s how it works.


Authoring process
Authoring is the step that makes printed materials clickable. It’s really easy, because we do it for you using our own SnapEdit tool. We create the hotspots and assign the links to them, and this information is stored in the cloud server. All you have to do is send us the PDFs of the printed or to-be-printed items, along with the links. The links can be updated anytime, and just about any type of printed material is suitable, including:

  • Books
  • Magazines
  • Brochures
  • Direct mail
  • Precision marketing pieces
  • Welcome kits
  • Catalogs
  • Posters
  • Newspapers
  • Critical communications
  • Packaging
  • Signage


Cloud server
The cloud server does three things:

  • Indexes the PDF documents and the associated rich media links
  • Analyzes and matches the snapped images it receives from mobile devices
  • Returns the rich media links to the mobile devices





CP Clicker apps
The iOS or Android mobile apps are free to download and use. App users just snap an image of the printed material they are viewing. The app sends the snapped image to the cloud server and after the links are returned, it displays them in an easy-to-use format. The latest app versions include:

  • Snap history, which lets app users revisit snapped images
  • Collection feature, which stores links in categories such as maps, web pages or coupons for later use without the original snapped images


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Ricoh Innovations, Inc. developed Ricoh Visual Search (RVS), the technology behind Clickable Paper™. It includes recognition algorithms, data authoring and search technologies that work together to connect information on paper with digital information or services on the Internet. After Clickable Paper is available for sale, the iPhone and Android apps for smartphones and tablets will utilize RVS as a core component of the solution.


Ricoh Visual Search can support many types of applications with these features:

  • The authoring process eliminates the need to dedicate valuable space to barcodes or QR codes
  • RVS capability can be added to printed documents without requiring any editing or reformatting
  • Any type of document can be recognized, including text (in any language), figures, photographs or a combination of these
  • Dedicated online information can be linked to multiple areas within a single document
  • RVS can recognize low resolution images, enabling high-speed recognition


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General

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Load your mobile device with the most advanced reader!


  • Apple
    CP Clicker App for iPhone®, iPad® and iPod touch®

    Download the CP Clicker App from the iTunes App StoreSM.


  • Android

    Download the CP Clicker App from Google Play


Try the app on these Clickable Paper-enabled samples!


Download instructions sample.

Download postcard sample.
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